vovna
Fashion is one of the biggest polluting industries in the world. For example, 20% of industrial water pollution comes from textiles treatment and dying.
One of the solutions that can lead us to responsible consumption can be found in an old tradition of wool treatment that comes from the Carpathians. All the processes from breeding sheep to spinning wool fibre are manual. These old technologies has been used for hundreds of years by many family businesses in Western Ukraine and Romania. And they are still in use.
Our brand is a shell that helps local businesses to sell their wool products worldwide and popularise responsible consumption providing options for manual wool recycling and upcycling.
